Response to Request for Proposal for EMRW Media Monitoring System

ABSTRACT

RADCO has divided its proposed system into following two achievable broader objectives to assist in development of system as depicted in EMRW’s project brief:

  1. Systems and methods for monitoring transmissions of media content (such as audio and audiovisual content) in order to obtain independent and objective data regarding the use of specific media content recordings or works within the transmissions. Processing and reporting of such data in various ways to serve a variety of business needs.
  2. Systems and methods to enable users to analyze how a product or service collectively media programming is being advertised or otherwise conveyed to the general public. Via strategically placed servers, the proposed system captures multiple types and sources of media for storage and analysis. Analysis includes both closed captioning analysis and human monitoring. Media search parameters are received over a network and a near real-time hit list of occurrences of the parameters are produced and presented to a requesting user. Options for previewing matching media segments are presented, along with corresponding reports and coverage analyses. Reports indicate the effectiveness of advertising, the tonality of editorials, and other information useful to a user looking to understand how a product or service is being conveyed to the public via the media.

The proposed system relates generally to systems for monitoring transmissions of media content (such as audio and audiovisual content) in order to obtain independent and objective data regarding the use of specific media content recordings or works within said transmissions. The proposed system also relates to the processing and reporting of such data in various ways to serve a variety of business needs. More particularly, the proposed system relates to methods for employing content identification technology to efficiently and automatically obtain reliable, accurate, and precise monitoring data. The proposed system further relates to methods for producing information products and services based on such monitoring systems.

It is often desired to perform monitoring to obtain information regarding the use of (or the failure to use) particular media content (such as live or prerecorded music, radio and television programming, and advertising) within various types of transmissions (such as radio and television broadcasts, Internet downloads and streams, and public address systems). The commercial reasons for desiring such information are many and varied, including: providing proof-of-performance for paid advertisements, determining compliance with syndication licenses, determining the audience size of broadcasts, identifying retransmissions of network or syndicated content, identifying corrupted or partial transmission of advertisements or programming, identifying unauthorized transmissions of copyrighted works, and identifying uses of promotional content and public service announcements.

In such monitoring, it may be desirable to obtain a variety of pieces of information regarding the use of the media content, including identification of the exact time, date, location of reception, duration, quality, origin, and method of transmission of the content.

In addition, it is advantageous to perform such monitoring automatically without significant intervention from human operators.

Public relations and advertising are crucial to the success of a business and as a result, companies spend large sums of money to advertise products and services via various forms of media. Advertising allows companies to gain a competitive edge in the marketplace, increase company or product exposure, attract potential customers, and develop brand interest. Competitors may also utilize advertising for strategic counter-campaigns, brand repositioning, or other tactical marketing maneuvers. Since advertising is such an important factor in brand reputation, product and service recognition, and overall performance of a business, it is important for a company to effectively manage and monitor the effectiveness of its advertising.

In addition to advertising, companies also expend significant resources on editorial and news coverage. Editorial media, like advertising, has important financial consequences for businesses offering products or services to consumers. Editorial media, such as news coverage on a product, a service introduction or enhancement, product recall information, informative press releases, a market review, article, a media segment, etc., can drastically influence consumer opinion and brand recognition.

Thus, a comprehensive understanding of both advertising and editorial coverage across all forms of disseminated media is crucial to the success of any business. However, historically, systems and methods that allow for media monitoring have been severely limited including those currently present in Pakistan. Typical media monitoring services do not provide a business with enough information to fully understand how effective its advertising is. For example, traditional media services may be limited in scope or unable to handle multiple sources of media. As another example, many systems can provide only one type of monitoring (e.g., either electronic monitoring or so-called manual monitoring). As a result, there is a need for a more comprehensive method of media monitoring for EMRW.