10 Minutes Of Your Time For 10 SEO Basics Beginners Should Know

Welcome beginners, you all have probably heard the term SEO or SEM in your circles like it’s a myth for internet business. It is not. Just pay attention to understand a few basic techniques about SEO and accomplish in just 10 minutes.

10 Minutes Of Your Time For 10 SEO Basics Beginners Should Know

10 Minutes Of Your Time For 10 SEO Basics Beginners Should Know

Welcome beginners, you all have probably heard the term SEO or SEM in your circles like it’s a myth for internet business. It is not. Just pay attention to understand a few basic techniques about SEO and accomplish in just 10 minutes.

10 minutes, few techniques that will get you started on the track to fabulous SEO improvements in the coming weeks and months.

1. Get To Know Appropriate Keywords

Let me explain the “Keywords” in a very simple manner: You google most of the time for anything, How? you just put in some words and the results come out a ton of it. You refine your search words or Key words and you get your desired result. Try that when you are building your own website, put your self in your customer shoe and think hard how the customer would actually search for your website or the business and services you are offering. You can maybe ask a few friends or people in your business circle for opinion and then write all of it down. The second step is to use these keyword search terms on your website on all the pages. You especially want to make sure that your keywords can be found on the title tag and page header, as Business Insider noted that they are the two most important places.

2. You Must Know What Google And Other Search Engines Look For

I am going to list out some of the most important features that a search engine would look for and make is easy for you to understand in just 10 minutes. While not going into depth at this point, keep these features in mind, as they are going to be a central part in improving various aspects of your website for SEO purposes:

-Relevancy and location (Make sure all of your business listings are accurate and that your contact info is readily  available on your site)
-Quality and quantity of content
-User experience (how does your site look aesthetically? Is it easy for people to navigate?)
-Website speed (you can test your website speed here)
-Mobile optimization (i.e, how does your website function on mobile compare to desktop? Test mobile here)
-Internal linking (more on that in #3)
-Authority (do other sites reference your content? Do others provide you external links?)
-Meta descriptions
-Title tags
-Schema mark up
-Properly tagged images

3. Start Internally Linking on Your Blog

You may not have the authority or recognition to have external links or authoritative sites linking to your blog just yet, however, you can make a strong effort to optimize your internal linking. This means that any time you use a keyword that you have written about elsewhere on your blog or website, you hyperlink to it within the article. This does a couple of important things. For one, it provides your readers with further reading that they may be interested in relevant to those specific keywords. It also helps you further keyword optimize and helps bots crawl and index your site based on those keywords and phrases.

4. Don’t Overdo It

One of the most tempting things to do when you start working on SEO is over-doing it! I’ve seen so many small business owners attempt to over use two keywords in an awkward and unnatural way—or overly link to their site in one post. Do not do this, in fact, Google has has an over-optimization penalty that targets websites that have too many keywords and links stuffed onto one page. By over doing it you could actually be hurting rather than helping your SEO.

5. What You Need to Know About Link Building

link building seo techniques

Link building has to be one of the most talked about SEO terms—yet few really understand what it entails in the beginning. Ultimately link building is getting another website to link to your, either a blog post, service page, industry content, eBook, infographic or some other content of valuable. There are a few ways you can build up these external links—although know that they take time and a lot of effort to pay off in increasing your organic ranking:

-Organic Links. Organic links happen when sites link to your content without you asking for it. These are really the best kind of links to get, although it can take time without authority in your field an a lot of content to work with.
-Whitehat Vs. Blackhat Links. Whitehat links are basically links that were achieved in an appropriate manner and that are of high quality (you should always strive for this), while blackhat links are low-quality spam links that you should avoid. A lot of this has to do with anchor text, the quality of the content that links to you, and the authority that the linking site has—but you should always try to get quality links whenever possible.

6. Include Your Website on Social Profiles

Whether it is Facebook, Twitter, Instagram, Google Plus, Youtube, etc, you should ALWAYS include a link to your website on your social profile. This may not impact your organic ranking in the same way that lnikbuilding does—but, it can certainly increase the traffic to your website, which will in turn improve SEO.

7. Always Monitor Your Results

On your marketing schedule you should be checking your analytics at least every other day, if not once a day. There are several tools to get insights into your traffic and keyword performance such as Google Analytics or Authority Labs. While there are a lot of tools out there, these are the two best to start with and set your goals.

8. Paid Search (PPC) Does NOT Impact Organic SEO

You may already have a PPC advertisement campaign, or be considering establishing one—but let’s be clear, paying for search engine advertisement does not bolster your organic traffic! This is not to say that Google ADWords is not important or that it does not drive targeted traffic to your website, but paid and organic traffic are discrete categories.

9. Provide a Transcript for Video or Audio Content

Remember that SEO is built on keywords and phrases. As such, if you have a website that utilizes a lot of video or audio content (for example, a podcast dominant platform) you will want to provide a transcript to go alongside with this content so that it can be indexed for relevant terms.

10. See Your Site Like a Search Engine

You may not realize how much of your website is actually invisible to a search engine. As you get started with your SEO efforts, you should take a little time to see your website like a search engine sees it, using a tool like Google’s Cache, SEO Browser, or Moz Bar. This is a really good way to check and see how your navigations, keyword-infused content, and other aspects of you site actually look to search engines. However, remember: While this is a good idea when it comes to SEO, readers should always come first!

We hope this list helps you get started! Which of these 10 basics was most surprising or informative? Let us know in the comments section below—we would love to hear from you!

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